Top 10: Brands Super7 Won’t License (But Should) by Jerry Whitworth
In recent years, Super7 has turned from a toy producer for a small niche market of collectors to having some of its wares being recognized by the big companies and put in major retail markets. If there’s a popular action figure line from the 1980s or ’90s, Super7 has either licensed it or has made a play for it. We did a top ten last year for brands Super7 should tap with the Simpsons already snapped up and Dungeons and Dragons revealed to be something the company is actively in the process of seeking. However, having already secured over three dozen licenses over the years, there’s some they simply won’t touch for a variety of reasons. Lets look at some of those options that they should license but likely will not.