Filmation vs. Hanna-Barbera: the Golden Age of DC Comics Animation by Jerry Whitworth
With hits like The Flintstones, Jonny Quest, and the Yogi Bear franchise grown from series like The Ruff and Reddy Show and The Huckleberry Hound Show, Hanna-Barbera was a powerhouse in the burgeoning animated television series market. As shows like Atom Ant, Sinbad Jr. and his Magic Belt, Space Ghost, and Frankenstein Jr. and The Impossibles reached airwaves, the studio was quickly making superheroes a popular sight on Saturday mornings. DC Comics, who had previously seen its most popular character Superman animated for theaters in the 1940s and was about to take the nation by storm with the Batman television series, looked to edge into the lucrative market. In the 1950s, Adventures of Superman was a cultural phenomenon derailed by the untimely demise of its star George Reeves. A planned spin-off in the Adventures of Superboy never made it past the pilot but animation looked to be new ground to tread with the brand. Mort Weisinger, Superman editor for DC Comics and story editor for Adventures of Superman, approached young studio Filmation to tackle the project.