Marvel’s Marvel Family by Jerry Whitworth
When businessman Martin Goodman dipped his toe into comic book publication with his new company Timely, his first title was Marvel Comics in 1939. In time, Marvel became the name of the company and featured prominently within the books’ continuity itself. From Black Marvel to Blue Marvel, the loosely connected Marvel Family has largely been overshadowed by the group of the same name created by Fawcett Comics beginning with Captain Marvel in 1940. While Fawcett added the Lieutenant Marvels, Captain Marvel Jr., Mary Marvel, Uncle Marvel, Hoppy the Marvel Bunny, and Freckles Marvel, Timely largely missed the boat on capitalizing on its popular title that brought the company Namor the Sub-Mariner and the Human Torch. When National (today, DC Comics) and waning interest in superheroes killed Captain Marvel (leading DC to later buy the character and re-brand it as the Shazam Family in recent times), L. Miller & Son in the United Kingdom was forced to make their own version of the brand resulting in Marvelman, Young Marvelman, and Kid Marvelman, but more on them later. By the late ’60s, Timely had become Marvel and they picked up the lapsed name of Captain Marvel for themselves. But before that, there were two Marvels that Timely created during the time of Fawcett’s Marvel Family.