Tag Archives: ReAction

Make It So: Super7 ReAction Super Powers

Make It So: Super7 ReAction Super Powers by Jerry Whitworth

The 1980s was the golden age of the toy industry. The likes of G.I. Joe, Transformers, and the Masters of the Universe grew to become multi-billion dollar industries. One of the lesser known yet financially successful brands that has endured to today is Super Powers. Featuring the characters of DC Comics rendered in plastic masterfully crafted by the sculptors at Kenner, Super Powers acquired its name from the mechanical motion the action figures produced from squeezing hidden trigger levers. Initially releasing an impressive twelve figures in its first wave in 1984 including Superman, Batman, Robin, Joker, Lex Luthor, and Wonder Woman, Super Powers grew to produce 34 figures, eight vehicles, and one playset over the span of three years. Crashing alongside the rest of the action figure market in 1986, toy historian Jason “Toy Otter” Geyer uncovered a myriad of figures that were in the pipeline including a sub-line known as Power Plus. In the years since, the brand has consistently re-emerged time and again, notably in maquettes from Sideshow/Tweeterhead, statues from Kotobukiya, and action figures from Figures Toy Company and Mattel within the last decade. With this in mind, the time is ripe for Super7 to tackle Super Powers for its ReAction line.

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