Mirror, Mirror: What If WWE Didn’t Win? by Jerry Whitworth
About a week ago, I discussed in detail my history with pro wrestling. Therein, I spoke on 2001 being a terrible year for wrestling fans. AOL Time Warner had sold WCW to WWE as ECW, after losing its TV deal with TNN, would likewise sell out to WWE. What’s interesting about these events is that TV deals were at the root of both downfalls. For WCW, Eric Bischoff had secured funding to buy the company but wouldn’t sign the deal unless TNT and TBS agreed to continue airing Nitro and Thunder, respectively. Reportedly, that sticking point lead AOL Time Warner to sell WCW to WWE for a ridiculously low price (as several WCW personalities claimed they could have bought it themselves for the price sold). As for ECW, it was a company on the rise that was abandoned by TNN after airing the promotion for a year and that was troubled by its past use of adult content to find another network. Now, it’s important to note, neither WCW or ECW had bad ratings. At the height of Nitro, it was one of the highest rated shows on TV and even when it fell, it was still a huge draw for TNT. It just lost money because of poor management within the company (part of which stemmed from its parent company being unfamiliar with the industry it was invested into). All of these details considered, if some circumstances would have been amended, both companies could have easily survived and likely thrived. For example, if Bischoff won his battle to buy WCW, it either could have had the arrangement to remain on the AOL Time Warner channels or he could have moved to another station (like, perhaps, TNN which was looking to drop ECW when it saw how much wrestling could draw for the station). Also, what if ECW either remained on TNN or moved to another network (say, perhaps, MTV, which got into the wrestling game in 2001 with WWF Tough Enough and later Wrestling Society X). Lets take a look at what could have been.