Top 10: Brands Super7 Won’t License (But Should) by Jerry Whitworth
In recent years, Super7 has turned from a toy producer for a small niche market of collectors to having some of its wares being recognized by the big companies and put in major retail markets. If there’s a popular action figure line from the 1980s or ’90s, Super7 has either licensed it or has made a play for it. We did a top ten last year for brands Super7 should tap with the Simpsons already snapped up and Dungeons and Dragons revealed to be something the company is actively in the process of seeking. However, having already secured over three dozen licenses over the years, there’s some they simply won’t touch for a variety of reasons. Lets look at some of those options that they should license but likely will not.
Make It So: Super7 ReAction Super Powers by Jerry Whitworth
The 1980s was the golden age of the toy industry. The likes of G.I. Joe, Transformers, and the Masters of the Universe grew to become multi-billion dollar industries. One of the lesser known yet financially successful brands that has endured to today is Super Powers. Featuring the characters of DC Comics rendered in plastic masterfully crafted by the sculptors at Kenner, Super Powers acquired its name from the mechanical motion the action figures produced from squeezing hidden trigger levers. Initially releasing an impressive twelve figures in its first wave in 1984 including Superman, Batman, Robin, Joker, Lex Luthor, and Wonder Woman, Super Powers grew to produce 34 figures, eight vehicles, and one playset over the span of three years. Crashing alongside the rest of the action figure market in 1986, toy historian Jason “Toy Otter” Geyer uncovered a myriad of figures that were in the pipeline including a sub-line known as Power Plus. In the years since, the brand has consistently re-emerged time and again, notably in maquettes from Sideshow/Tweeterhead, statues from Kotobukiya, and action figures from Figures Toy Company and Mattel within the last decade. With this in mind, the time is ripe for Super7 to tackle Super Powers for its ReAction line.
Top 10: Brands for Super7’s Ultimates by Jerry Whitworth
2021 is proving to be the year for Super7 and its Ultimates line. Built off the back of its iconic Masters of the Universe Ultimates, the line went on to adapt the likes of Ren & Stimpy, Toxic Crusaders, ThunderCats, Teenage Mutant Ninja Turtles, Andre the Giant, New Japan Pro Wrestling, Conan the Barbarian, Disney, Voltron, and the Major Wrestling Podcast. Alluded to earlier, this year alone added the Good Brothers, Transformers, SilverHawks, Mighty Morphin Power Rangers, and Godzilla to its ever expanding licenses. The question remains what could be next for the company with the likes of licenses such as the Planet of the Apes, Star Wars, Star Trek, Predator, Terminator, Arrowverse, Hellboy, Capcom, Alien, Robotech, Universal Monsters, Shogun Warriors, Legends of Lucha Libre, Robocop, Jem, Army of Darkness, G.I. Joe, and the Munsters having already passed through its doors. It should be mentioned, the likes of Marvel Comics, Wizarding World (Harry Potter), Middle-earth (Lord of the Rings), Jurassic Park/World, WWE, and AEW seem unlikely as they already have a number of toy distributors in place. Lets take a look at what could be coming to the Ultimates line.
Top 10: Figures for Super7’s G.I. Joe Ultimates by Jerry Whitworth
With Super7 getting the license to produce a Super Cyborg Cobra B.A.T. from G.I. Joe and three waves of Transformers Ultimates toys currently in the pipeline, chances are better than good a G.I. Joe Ultimates line is only a matter of time. And with a mysterious social media announcement of news of a future collaboration between the brands coming July 15th, the odds are even better. Like with many of the Ultimate figures we’ve seen up to this point, these toys will be based on the popular animated variations of the past. Keeping this in mind, the featured characters will be based on G.I. Joe: A Real American Hero (mixed with unique looking options from the comics and toyline that didn’t get animated). So, lets see what could be in the works.
Top 10: Figures for Super7’s SilverHawks Ultimates by Jerry Whitworth
At the start of the year, Super7 announced it acquired the license to produce merchandise based on the SilverHawks brand and recently released images for their first action figures. SilverHawks Ultimates arrives in Spring 2022 and will initially include Quicksilver, Steelheart, Buzz-Saw, and Mon*Star. Following the success of ThunderCats, SilverHawks featured the adventures of Earth-born cyborg peacekeepers in the 29th century known as the SilverHawks as they battled the Mon*Star Gang in the galaxy of Limbo. Airing for one season of 65 episodes in 1986 with a toyline from Kenner the following year, SilverHawks emerged at a time when the action figure market collapsed under its own weight as the likes of G.I. Joe, Masters of the Universe, and Transformers struggled on store shelves. Super7 previously acquired the license to produce ThunderCats merchandise including an Ultimates line with four waves thus far (with a Thundertank coming in Winter 2022) and a ReAction line with two waves. Only time will tell if TigerSharks is in the future. Lets take a look at what figures could emerge in future waves of SilverHawks Ultimates.